Our Story

Tonalé Row believes jewelry should be more than an accessory — it should reflect your story, your style, and your moments. Our pieces are designed for the modern woman who values effortless elegance, everyday versatility, and the kind of quality that stands the test of time.

We curate timeless designs in two-tone, tri-tone, and classic finishes, making it easy to build a capsule jewelry collection you can wear with anything, in any season, for years to come. Every piece is carefully selected for its craftsmanship, beauty, and ability to blend seamlessly into your life — from casual mornings to evenings out.

Born from a passion for style that stays, Tonalé Row was created to make luxury feel attainable. By offering high-quality gold-filled, sterling silver, and vermeil designs at approachable prices, we ensure you don’t have to choose between elegance and practicality.

We’re more than a jewelry brand — we’re your partner in creating a personal collection that feels uniquely yours. Whether you’re layering our herringbone essentials, pairing modern hoops with sculptural rings, or gifting a meaningful set, you’ll find pieces here that you’ll reach for day after day.

Style that stays. That’s our promise.

Why Choose Tonalé Row

  • Timeless, versatile designs — effortlessly transition from day to night.
  • Quality you can feel — gold-filled, sterling silver, and vermeil for long-lasting wear.
  • Affordable luxury — high-end style without the high-end price tag.
  • Easy styling — pieces designed to mix, match, and layer beautifully.
  • Thoughtfully curated collections — build your forever collection with confidence.

A Note From Our Founder

Jen Melchor, Founder of Tonalé Row

Hi, I’m Jen — founder of Tonalé Row. This brand was born from a lifelong love of jewelry and a desire to create a space where modern women can find timeless, versatile pieces without the high price tag. Every collection is curated to make building your personal jewelry wardrobe easy, fun, and lasting.

I believe jewelry should be part of your every day — not just your special occasions. I hope Tonalé Row helps you create a forever collection that feels like you, tells your story, and stands the test of time.

— Jen Melchor